|
After two or three years, the Cherney brothers
company employed between 300 and 500 people. To make business
grow, Michael traveled to Moscow and revived his old sports
contacts.
There in 1989 he met an American businessman,
originally from Odessa, named Sam Kislin, who offered him
a business partnership.
Kislin has a trading
company called TransCommodities. He sold sewing machines and
popular consumer electronics to former Russian enterprises.
Cherney worked hard, but trading did not attract him. He was
by nature a manufacturer, rather than a merchant; he wanted
to produce, rather than sell, and realized - or, rather, his
instinct told him - that the biggest profits were in manufacturing.
He tried to understand the inner workings of every factory
that Kislin was dealing with.
In his first year as Kislin's partner Cherney
made two million dollars. Then he suggested that Kislin and
he find an idling factory, get it running, and sell its product
in the West. Kislin went to Austria and landed a contract
to supply three million tons of coke.
In turn, Cherney was told of coke smelters
in Kemerovo and Donbass that were dying out without supplies.
Cherney flew down to Kemerovo, in an area called Kuzbass in
Central Siberia. Once he figured out what was what, he had
an idea. The partners begin bartering cars and consumer electric
appliances for coal directly from miners; then they supplied
it to coke and coal concentrate manufacturers, and then supplied
their product to plants in Austria and Yugoslavia.
In late 1991, the partners decided to manufacture
coke on their own, and they were producing a million tons
a year. Cherney and Kislin not only exported it abroad, but
also sold it to smelters in Russia and Ukraine who needed
it. In exchange, they would take metals that they could sell
in the West. Out of consumer-goods trader, Trans Commodities
became a major metals supplier grossing $200 million a year.
By 1992, Michael Cherney had enough money
to be a player in the next stage of Russia's economic development:
privatization.
"In those days," Cherney
says, "anyone who had his head screwed on right, who
had drive and took risks, could make millions, just like European
traders in America centuries ago. Every country in the West
has gone through a similar privatization."
|